Why should I use Simple Reciprocity?
Because it helps increase the number of high quality referrals you receive, through giving and the principle of reciprocity. We’re all hard-wired to feel the impulse of returning a favor when someone does something nice for us or gives us a gift.
For instance, when you refer a client of yours to another professional the other professional will feel a sense of obligation to send you a referral at some point in return.
That’s the power of reciprocity and many people have built strong networks and great businesses by being givers first.
If this sounds disingenuous, or somehow wrong, it’s not – if you give without the expectation of direct return. We’ve all come across people we feel expect something in return when they give something to us. If you give with an expectation of direct return you’ll repel relationships instead of strengthening them.
Simple Reciprocity is designed to help you learn the art of giving and networking in new and better ways. We’re here to help you grow your business by using an innovative approach that will increase your enjoyment of marketing and networking.
Why should I pay for Simple Reciprocity when LinkedIn is free?
Simple Reciprocity offers many advantages over LinkedIn and we’re different in many ways.
As a job seeking platform and worldwide business directory LinkedIn can’t be beat. But when it comes to effective networking it seems to be over-crowded and often ineffective.
The problem with free networks is that people join with no real intent on providing value to the network. The network quickly becomes crowded and noisy.
Simple Reciprocity charges a monthly fee of $49 for three reasons:
1. To keep the network small and only composed of people who are serious about working with each other to build their business and community.
2. So that we can provide coaching to help you constantly improve your networking and giving skills.
3. A number of free networks have been started and failed for lack of funding, after members have done the work to create the network. We want to ensure that the work you put into building a network within this system can be properly supported for years to come.
There is a Simple Reciprocity group established in my area. Can I start a new group?
Yes, you can always start a new Group.
To form a new Group, you’ll pick a new name and invite new members to join your Group. By the way, there’s no reason not to communicate and share business opportunities between other local Groups. It’s all about helping others and sharing business opportunities.
Don’t worry about the details of setting up new Groups. We’re here to help you along the way with personal customer service and extensive coaching.
Is there an ideal number of members in a Group?
We believe Groups are most effective at about 10 to 20 members and the more diverse the business types the better. However, there are no fixed rules and each Group and geographic area will be different.
What’s the best way to invite other professionals and business people to join a Group and become new members?
You’ll be able to invite other professionals to join your Group with a Simple Reciprocity email that’s already written, or create your own email invitation. A friendly phone call works, too!
Your Group and network will grow and diversify as you invite others and they in turn suggest more people for you to invite.
Inviting particular professionals and business people you’d like to build a relationship with is one of the keys to success with Simple Reciprocity.
Is there a way to use Simple Reciprocity to increase my business outside the social networking system? Do you offer coaching?
Yes! We’re happy to offer coaching on how to use Simple Reciprocity with your clients and prospects. We can also help you with ideas on generating publicity around your giving efforts.
Can we use the Simple Reciprocity name while we’re a member? Can I display the Simple Reciprocity logo on my website?
Yes, you can. Once you’re a member we’ll give you the code to send to your web developer so that they can put the Simple Reciprocity logo on your website. You’re also free to use the Simple Reciprocity name in your other marketing.
Professionals you’ve invited to join your Group may also use our logo and marketing materials for a small monthly fee. Please have them contact us.
Can any business or profession become a member?
Yes! Any type of business that wants to grow can benefit from a Simple Reciprocity membership.
There are many ways to share advice and services with those individuals in need in your community, and many opportunities to share referrals and advice between businesses.
Our system will help you open new doors and learn new ways of being more effective within your community.
Can you give an example of how the Simple Reciprocity system works?
A member in your network may reach out to you to request help for someone that is currently unable to afford expert help and advice.
By helping or consulting with the person in need, you’ve created a bond with the person you’ve helped and the professional that requested your help.
I’m in a very regulated business and am worried about using Simple Reciprocity for compliance reasons. Can you assist me with compliance requirements?
Yes we can. One of our affiliated companies provides compliance consulting services for registered investment advisors and we have over 30 years of experience in financial compliance. We’d be pleased to assist financial advisors, insurance agents, attorneys or any other regulated entity with making sure Simple Reciprocity satisfies their industries compliance requirements.
Please contact us for assistance or with questions.
Simple Reciprocity seems like a wonderful way to connect with people and grow my practice, but I’m having reservations about linking my giving and pro bono efforts with promoting my business. Is it appropriate to bring the two together?
Yes, it is. In fact, whether we realize it or not, it’s almost impossible to separate the two. Self-interest and altruism are two sides of the same coin.
But don’t worry! These reservations are not uncommon.
Unfortunately, many in our society have learned to view giving and receiving at odds with each other, one as noble and one as selfish.
On the other hand, successful people know that receiving is an integral part of giving and generosity. When people know, like, and trust you they want to support you and see you succeed.
The tide of giving and generosity truly lifts all boats if you’re willing to accept that giving and receiving (reciprocity) flow together around the same axis.
See our two book recommendations below for excellent explanations of the principles that make Simple Reciprocity so effective.
Are there any other sources of information that might provide additional insight into the Simple Reciprocity idea and building relationships and business through giving and reciprocity?
Yes! We highly recommend two books that beautifully convey what you’re accomplishing through Simple Reciprocity and describe why it works so well. First, is Adam Grant’s book, Give and Take: Why Helping Others Drives Our Success. Second, is, Go Givers Sell More by Bob Burg and John David Mann. Both are available on Amzaon.com. Burg and Mann’s book is a follow up to their original book, Go Givers.